OUTREACH "To listen well is a powerful means of communication and influence as to talk well." - John Marshall (First Chief Justice of the U.S. Supreme Court)
Outreach is more than just telling your story to the community. It's a collaborative process between a project proponent and the community at large. It's about creating a dialogue and exchange of ideas needed to gain consensus. It's about listening, as well as talking.
The Butterfield Communications approach to outreach is highly individualized to meet its client's needs and the requirements of the community. We tailor our outreach programs to reach communities utilizing existing organizations and stakeholders. By targeting these opinion leaders we can ensure that our clients reach the needed communities in the quickest and most cost effective manner.
STRATEGY Geometry tells us that the shortest distance between two points is a straight line. In public affairs, often the only path that leads to success meanders and is filled with twists and turns. The ability to navigate the path is the difference between project approval or denial.
Butterfield Communications uses strategy to achieve results for its clients. It blends the knowledge gained from its clients, coupled with feedback from its outreach efforts, to map a path to success.
Knowing who to talk to, as well as when and how to talk to them, is as important as what you say.